What fresh Hell can this be? Behind the Brewhaha at Redwell Brewing

Now the media storm around Red Bull-gate* appears to have died down, Norwich’s Redwell Brewing can carry on with what they do best, as their name so clearly implies: that’s brewing beer. I expect people will be asking, is there substance to build on the brouhaha?

The publicity from clashing with Red Bull has led to a boost in orders for Redwell. Now they have to back it up, and they will because the beer is very good. You might think “surprisingly good for such a young brewery”. But then they have a secret weapon from Sweden. Johan Elmander is not the only Swedish signing Norwich has made recently.** Redwell Street, Norwich. Source of inspiration for Redwell Brewery

The Norwich city-centre sign that inspired the name of Redwell Brewing

Redwell’s Swedish import is head brewer David Jones. You might think “David Jones” doesn’t sound terribly Swedish, and you’d be right. David is a Londoner. You’d also be forgiven for not having heard of David Jones – the brewer, but he’s much better known in Sweden, and arguably, one of the most influential brewers in Scandinavia.

So how come Redwell recruited David Jones from Sweden, and why the Dorothy Parker quote in the headline?

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