IPA is Dead. Long live IPA!

As we all learnt from James at BrewDog on Burns Night, beer tastings don’t happen any more, as they are so 2010.
So we find ourselves three weeks later in the upper room of the Euston Tap with James’ colleague Tom not having another tasting.
It’s BrewDog’s latest litter: four beers called collectively IPA is Dead.

The IPA is Dead beers are, of course, IPAs; to expand the abbreviation: India Pale Ales. As Tom explains, it’s not as contrary a name for them as might appear. I’ll get on to that, but first, a bit of history.

The Beginning of History (of IPA)
India Pale Ales were first conceived for the long, hot sea journey from Britain to the India. Ordinary beers were just not surviving the trip, so a new beer style was designed, with a higher alcohol content: 7% ABV was not unusual, and with lots more hops. The preservative qualities of alcohol and massive hop dosage keeping the beer fit for a maharajah, or indeed a viceroy.

5 thoughts on “IPA is Dead. Long live IPA!

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