Beer in a Can: Future Days or Soon Over (Babaluma)?

Excuse me for confusing beer and Krautrock, but the beer world is embracing the can to an extent not seen since the heyday of the German rock band Can. There was a time when at least the perception of any right-drinking beer lover was that the can was an indicator of an inferior product. Filtered and pasteurised, tainted by the metal.

In the 70s, cult favourites Can, progenitors of so-called Krautrock, whose album titles I borrowed for my headline, seemed to me and my little brother, the height of freaky rock. We were a little too young to know, perhaps. We were also a little too young for beer. Not too young, however, to notice that beer culture, like music culture was changing. Beer in a can, on the other hand, was normal.

Can albums and FourPure beer can stack with MaltJerry

MaltJerry stands in front of a Fourpure Brewery stack of Pils cans and underneath the sleeve pics for two classic Can albums

From our viewpoint, now, in the actual future, the 70s look retro hip. Everybody drank their beer from dimpled pint glasses and my dad had a hipster moustache. Even in bleak, three-day week Britain, brewers thought cans were so good they put seven pints in them and called it a party. Bottles seemed as old hat as flat caps. Are times changing?

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